All our programs are based upon the revolutionary know-how created and developed
by Dr. Dan Herman. His intensive training workshops provide opportunities to add his innovative
approaches and methods to your management and your marketing team's toolbox – coached by the
workshop guarantees that you’ll receive:
and original perspective on your business and an exchange of ideas.
tools to create or refresh your business model, competitive strategy and brands.
to help you focus your differentiation, your brand and message.
of ideas, solutions and tips you implement right away.
with Dr. Dan Herman on issues relevant to you.
days, executive-level training workshops.
per day (4 sessions of 90 minutes each, plus breaks).
workshops consist of lectures, case studies, exercises and guided work.
focus: useful approaches, tools and know-how.
content is adapted to the needs of the client company.
Up to 25
participants in total. Work done in smaller teams of approximately 5 people.
Typical topics for
training topics include:
Advantagizing - strategizing for 'Off-Core' differentiation and unfair competitive
that enjoy competitive advantages are gloriously different. By being different in the right
way consumers feel that you are not only better than you competitors, they feel that there
is no comparison – thus giving you a monopoly of your own. This workshop reveals the secret
of successful differentiation that is not imitated, and focuses on acquiring and practicing
the methods to achieve such an advantage.
'What's Next?' process and the 'Opportunity Scan' methodology to identify and realize
opportunities for growth and marketing success
and creating opportunities for marketing success, time after time, is one of the most
demanding challenges executives face. The pressures, to achieve continuous growth, from
competitors, of adapting to new technological innovations - all combine with restless
disloyal consumers to demand innovative products and services (that will succeed!), new
profitable target audiences, new distribution channels, new promotions, new marketing
strategies and tactics. Don’t miss this workshop and tool up to detect and map your
company's opportunities for success, your consumers’ potential and future wants, and
capitalize on them faster than your competitors.
and launching Market 'Hits' and 'Short-Term Brands'
'Hits' are sometimes just lucky accidents. However, in some categories, know-how has evolved
that makes it possible to plan, create and launch 'Hits' in a methodical way. Dan Herman has
researched the secrets of marketing 'Hits' in various categories and has developed
techniques and procedures that turn the creation of 'Hits' into a learnable skill. In this
intensive workshop Dan Herman will share this unique knowledge with you while working on
your own products and brands.
'Just-on-Desire' method and the 10 ways of creating 'Intangible
workshop introduces you to a new logic of strategy development. We take you from the
Branding Level, that achieves an effect upon the consumer according to our strategy (the
Psychological Level) which in turn affects the Behavioral Level which, not accidentally,
achieves our marketing goals (the Marketing Level). A vital part of this process is creating
intangible instrumentality for the consumer – that thing your brand makes the customers feel
that they use to enrich their reality. This workshop gives you the innovative and creative
tools to achieve your marketing goals and create intangible instrumentality.
Prestige brands, Premium Products, VIP Services, Upscale Retail, Elite Places, Exclusive
consumers, in each and every category, expect special treatment and separation from the
'masses'. They are willing to pay considerably more for products and services designed
specifically to meet their needs and tastes. Who are the rich? What are their motivations?
What attracts and repels them? How do they choose? What expertise do you need and what code
of conduct do you have to adhere to, in order to attract them? Some of the principles are
truly counter-intuitive and very surprising! In this workshop you will learn everything you
need to know about marketing, branding and selling to the affluent.
To invite Dan Herman to lead a high level intensive training workshop, call our office
at +972 3 643-6186
or e-mail us at: firstname.lastname@example.org
We organized several successful workshops with Dr. Dan
Herman in Moscow and in Kiev over the past few years.
Dr. Herman is a
marvelous speaker on innovative solutions in competitive strategy, marketing and branding who
offers groundbreaking and effective tools that help companies and brands grow.
If you want to
increase your appeal to consumers and your profitability you must participate in one of his
immediate solutions relevant to your current goals as well as the methods and know-how you
will take with you for future use.
Dan is an exceptionally talented trainer, clear,
methodical, interesting, motivating with very good people skills. He trains with sensitivity
(including inter-cultural sensitivity), respect and flexibility. He is creative and practical
and very helpful with on the spot feedback and suggestions.
vast knowledge in several social science disciplines in addition to expertise in strategy and
marketing. In addition to that he draws on his extensive hands-on experience as a manager and