CEOs come to me with goals that seem unachievable
and we create a strategy that makes it possible to reach them
The Secret: Strategic Creativity Based on Psychological Insights
Because your business success depends on one question:
Will your clients behave in a way that achieves your goals?
Dr. Dan Herman, Strategy In Action
The Discoverer of FOMO and the World's Leading Expert on Leveraging FOMO for Business Success
My new book is out!
The Most Important Book Written for Managers
Who aspire to achieve superior profitability
The FOMO-Flip Method
Creating Must-Have Brands
The Fear of Missing Out (FOMO) is the biggest game-changer in contemporary marketing. Most marketers use FOMO in a manipulative way that only works when customers already want the brand. In my new book, I reveal a revolutionary method that will allow you to create demand from scratch — and turn your brand into a must-have that customers simply cannot afford to miss.
Let's Work Together
Let's Work Together
Strategic Breakthrough Works Like Magic
I Create Brands That Enter the Heart and Never Leave the Mind
When I create a brand or rebrand, I build a complete strategic concept that delivers value to your customers. Everything must connect into one cohesive whole: the precise definition of your target customers, the differentiation that will make them want and prefer you, the products and/or services, innovation, the service model, the marketing model, the sales method… everything.
About Dr. Dan Herman
Brands I Created or RebrandedFor More Information on All Books
What Clients Say
Lectures and Workshops in Organizations
Tailored to the Event, Framework, and Needs of Each Organization
FOMO
FOMO And The Psychology Of Our Constant Unrest
And additional topics related to FOMO, such as:
■ FOMO-based marketing, branding, and innovation
■ HR and management challenges when employees are driven by FOMO
■ The FOMO of executives
■ The FOMO of investors
From Psychological Insights
to a Winning Business Strategy
And additional strategy topics, such as:
■ Developing rapid strategic thinking (the FaST model)
■ Integrating AI into strategic thinking processes
■ David vs. Goliath strategies in local and global markets
■ Cunning and brilliant strategy
■ Differentiation for every company: unconventional and effective approaches
■ The essential integration between the owners' life strategy and business strategy
The Secrets of High Profitability
in the Premium and Luxury Markets
And additional topics around marketing, branding, and innovation in the premium and luxury worlds
"Think-Short Marketing" - Marketing Strategies That Deliver Results Fast
And additional marketing topics, such as:
■ The FOMO-Flip method for building desirable brands
■ The Glove Method – 5 customer journeys and 5 winning marketing models
■ MarketFast – marketing that delivers results quickly
■ Brand stories – how to create and use them
■ Developing additional brand value that generates high profitability
Flash Courses for Managers
Boost Your Capabilities and Results
Through New and Surprising Methods and Ways of Action
And Leveraging FOMO for Business Success
Short and Practical Digital Courses
For Senior Executives Only:
CEOs and VPs, Directors
Only Insights and Tools That Cannot Be Learned
Nowhere Else
The New Rules of Success
In a World Driven by FOMO
FOMO is the Emotional Challenge of Life
In a World of Abundant Possibilities
We are flooded with options in every area of our lives — in the big decisions and in everyday life. There are always more options than we can possibly exhaust. There is always more and more. That is why we live in constant anxiety that we might miss out on our lives. This is the source of our constant restlessness and unease. The fear of missing out is one of the most influential forces in our culture. For good — because it pushes us to live rich lives and to grow. For bad — because it can frustrate and make us miserable. To succeed in life and in business in a world of abundance — we need to learn to balance our FOMO.