Working With Me
When a CEO comes to me, they usually have a big challenge. In some cases it's an ambitious goal — almost a wish — where it's not at all clear if it can be realized. Sometimes it's a major move that's critical to get right. In other cases, it's a threatening situation — business, competitive, or marketing.
We start talking. We begin exploring together how to reach the place they want to get to. We figure out how we're going to tackle it. We define a project for ourselves.
We Do This Together
I have over thirty years of experience. I have been a CEO, deputy CEO, VP of Marketing, entrepreneur, and business owner. I also spent years in the worlds of advertising and branding. I've been through a lot — on different sides of the table.
But I'm not here to tell you what to do. I'm here to think with you. To look at things together. To provide an outside perspective. To have conversations that are hard to have with your own team. To ask questions that perhaps no one else is asking. And ultimately, to find the way forward that couldn't be seen before.
Not Just the Business
Over time I discovered that you cannot separate your business success from your life. The company's goals and what matters to you personally are more intertwined than it may seem.
So when we work together, we talk about everything. About the goals and challenges you have in life — not just in the company. About what truly matters to you. About the compromises that must never be made, and the necessary flexibility. This is not "coaching". This is the strategy of your life, combined with the strategy of your business. Because there is no other way.
Cracking the Strategy
I don't develop strategy through a long formal process that takes months. I work differently — through a method I developed after years of working on challenges that seemed unsolvable. It's a method for cracking big challenges. It allows us to reach breakthroughs within hours or days, not months. This is not because we work "fast and dirty", but because we ask the precise questions.
The moment I love most is when something suddenly opens up. When a new idea appears and with it the thought: "Wait — why didn't we think of this before?" That's the point at which goals that seemed impossible become possible. It's surprising, exciting, and feels like magic. I know that sounds bold — but it's true.
There is a principle that guides me constantly: business success stems from customer behavior. The question is: will your customers behave in a way that achieves your goals? That's why every strategy I develop is built on a deep understanding of what drives people, what makes them want something, what makes them act.
Creating Brands That Enter the Heart
If you need to build a new brand or renew an existing one, it is never just "branding". We build a complete concept. Exactly who your customers are, what will make them prefer you, how your products and services deliver real value, how all the elements connect into a single story that customers are not willing to give up. What the precise messages are and how to touch emotions.
The brands I create enter the heart and don't leave the mind. This happens because they are built on an understanding of what your customers not only want — but also fear missing out on. FOMO. I discovered this phenomenon and gave it its name. Leveraging it for success in life and in business is my area of expertise, based on years of research and experience.
All the Way from Strategy to Results
After we have a strategy, I stay with you for implementation. I am an executor who rolls up my sleeves and works alongside your team. I make sure the strategic concept becomes reality — that people in the organization understand and implement it, that actions reflect the strategy, that things actually happen.
A strategy that is not implemented is a nice dream in a presentation. I don't just help you dream. I help you turn the dream into reality.
What You Get When Working With Me
An experienced partner who thinks with you about the biggest challenges. Someone you can tell the things that are hard to say to others in the company.
Psychological expertise that enables understanding what truly drives your customers and how to make them behave in ways that deliver the results you want.
Proven methods I developed over decades, tested with companies across diverse industries, in Israel and abroad.
Close accompaniment from the very first moment through to results. Not consulting — real partnership.
Working with me and only me. No assistants, no juniors. If I need to bring in additional people, that is transparent to you.
Who Is This For
I work primarily with CEOs of privately-owned companies who are free to make independent decisions.
My clients are ambitious men and women. They want more — from both the business and their lives — and are willing to make unconventional moves and work hard when needed to achieve it.
They also know how to listen. They are open to unconventional perspectives and new ideas, even when surprising. They understand that sometimes the path forward is not the path they expected.
Let's Talk
If you've read this far, there's probably something worth talking about.
So let's talk. No commitment, no sales pitch.
A conversation to understand what ambitious goals we can achieve together.