CEOs come to me with goals that seem unachievable.
They leave with a practical strategy that makes those goals possible, already in implementation.
That's what I do. I call it strategy in action.

I typically work with CEOs in privately-owned companies, across very diverse industries, in Israel and around the world.
My work focuses on guiding and helping my clients achieve challenging goals,
both business and personal, through creative approaches.

The challenges they bring me are usually related to growth,
achieving differentiation and competitive advantage, brand building, business pivots,
or reversing a downward trend. But I don't stop at strategy.
I'm a project leader who drives implementation until the strategy delivers results.

My expertise is people who buy, in any industry.
Psychological insights combined with purposeful business and marketing thinking.
I have special expertise in two areas. The first is premium and luxury markets.
The second is leveraging FOMO for business success.
Today FOMO shapes the way most customers make decisions.

Part of my work is creating brands or rebranding.
The brands I create are always part of a complete business concept that delivers value to your customers.

Everything connects: the precise definition of your target customers, the differentiation that will make them want and prefer you, the branding, the products and services through which you deliver value, innovation from within the strategic concept that reinforces it, the service model, the marketing approach, the communication, the sales method. Everything.

In the past I held senior management roles:
VP Marketing at the largest insurance and financial services group in Israel.
Deputy CEO at a media group.
CEO at two advertising agencies.
VP at two more.

I taught strategy, marketing and consumer psychology at Bar-Ilan University and other institutions.
I currently serve as Academic Director of the Brand Academy in Israel and lecture at professional conferences across Europe.

My books have been published in the United States, Russia, Turkey, India and Israel.
My new book, The FOMO-Flip Method: Creating Must-Have Brand was published recently.

If you are facing a goal that seems unachievable,
standing before a wall that seems impenetrable,
let's talk. It's very possible that I can help.