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My Lectures and Workshops

I lead lectures and workshops in Hebrew and English, at corporate in-house events and at professional and business conferences.

Lectures are tailored to the needs of the commissioning company or event organizers.

"Dr. Dan Herman's lecture is fascinating, current,
and raises many ideas for leveraging in marketing and sales. Highly recommended!"
Anbal Herson, CEO of Sales and Trade Division, CBC ISRAEL Central Beverages Company

Lectures and workshops focused on four main topics

FOMO

FOMO And The Psychology Of Our Constant Unrest

And additional topics related to FOMO such as:
■ FOMO-based marketing, branding and innovation
■ HR and management challenges when employees are driven by FOMO

■ The FOMO of managers
■ The FOMO of investors

Strategy

From Psychological Insights
to a Winning Business Strategy

And additional strategy topics, such as:
■ Developing rapid strategic thinking (the FaST model)
■ Integrating AI into strategic thinking processes
■ David vs. Goliath strategies in local and global markets
■ Cunning and brilliant strategy
■ Differentiation for every company: unconventional and effective approaches
■ The essential integration between the owners' life strategy and business strategy

Premium and Luxury

The Secrets of High Profitability
in the Premium and Luxury Markets

And additional topics around marketing, branding, and innovation in the premium and luxury worlds

Branding and Marketing

"Think-Short Marketing" - Marketing Strategies That Deliver Results Fast

And additional marketing topics, such as:

■ The FOMO-Flip method for building desirable brands
■ The Glove Method – 5 customer journeys and 5 winning marketing models
■ MarketFast – marketing that delivers results quickly
■ Brand stories – how to create and use them
■ Developing additional brand value that generates high profitability

FOMO
The Psychology of Frenzy in Our Lives

And additional topics related to FOMO such as:

■ FOMO-based marketing, branding, and innovation
■ HR and management challenges when employees are driven by FOMO
■ The FOMO of managers
■ The FOMO of investors

From Psychological Insights
to a Winning Business Strategy

And additional topics in strategy such as:

■ Developing rapid strategic thinking (FaST model)
■ Integrating AI into strategic thinking processes
■ David vs. Goliath strategies in Israeli and global markets
■ Brilliant and audacious strategy
■ Differentiation for every company: unconventional and effective approaches
■ The necessary integration of the owner's life strategy with the business strategy

The Secrets of High Profitability
in the Premium and Luxury Markets

And additional topics in marketing, branding, and innovation in premium and luxury markets

MarketShort
Marketing strategies that deliver results fast

And additional topics in marketing such as:

■ The FOMO-Flip method for developing must-have brands
■ The Glove method — 5 customer journeys and 5 winning marketing models
■ MarketShort — marketing that delivers results quickly
■ Brand stories — how to create and use them
■ Developing additional brand value that creates high profitability

Interested in booking a lecture or workshop?

Click here to contact me

Testimonials about me as a speaker and workshop facilitator

"Dr. Dan Herman is an excellent lecturer, thought-provoking, and highly relevant to today's management world. I recommend him warmly. Students give him outstanding feedback on meaningful learning, professional depth, and insights that can be implemented the very next day in the field."
Dr. Ravit Cohen Mitar
Director of the Eli Horowitz Institute for Strategic Management, Senior Faculty at Tel Aviv University
"Dr. Dan Herman cracked the secret of how not only to talk about strategy but to actually train people in developing competitive and relevant strategy"
Dr. Gila Oren
Head of Marketing Specialization, School of Business Administration, Academic Track of the College of Management
"The strategic challenge-cracking workshop combining AI tools by Dr. Dan Herman was exceptional, original, and fascinating. It opens a new world of strategic thinking, and develops the ability to crack complex challenges as a daily management skill"
Hadar Tzofiyof Hacohen
CEO of the Directors' Association
"Dr. Dan Herman's lecture at the International Marketing Conference in Istanbul was compelling, fascinating, and highly enjoyable. He received very high ratings from conference participants"
Dilek Altungenkp
VP of Development, Management Center, Istanbul, Turkey
"Dr. Dan Herman is an extraordinary speaker — he literally mesmerizes the audience"
Edwin Jorin
Director of the Annual Marketing and Branding Conference in Opatija, Croatia
"Thank you Dan for a simply amazing lecture!"
Sofia Strömberg
CEO, Berg School of Communication, Stockholm, Sweden
"Dan Herman's lecture generated great admiration — it was clear, original, and thought-provoking"
Leo Van Suster
Chairman of the Marketing Association, Amsterdam, Netherlands
"Dan Herman provides immediate solutions to challenges the audience presents to him in real time, and also delivers practical tools and actionable knowledge"
Natalia Orda
Training Director, BrandAid, Kyiv, Ukraine
"Dr. Herman facilitates with great sensitivity, including to cross-cultural differences, with respect and flexibility. He is an expert, creative, and practical all at once, and excels at providing immediate responses to business challenges that workshop participants present to him"
Zlatina Karova
CEO, Posishiner, Sofia, Bulgaria

Playlist

Click to visit My YouTube channel